People in the News

Supergoop! Names Alana Kwarta Its First Chief Human Resources Officer

Supergoop! creates a new C-Suite role to advance talent strategy and leadership development for the next phase of growth.

March 16, 2026

By: Rachel Klemovitch

Assistant Editor

Supergoop! appointed Alana Kwarta as its first-ever Chief Human Resources Officer, effective March 16, 2026.

This new C-suite role reflects the company’s next phase of growth and its commitment to investing in talent, leadership, and organizational effectiveness as strategic drivers of long-term performance.

In this newly created role, Kwarta will work in partnership with the Executive Leadership Team to help shape organizational design, build scalable operating rhythms, and lead company-wide change with both speed and care.

As Supergoop! scales its business, expands capabilities, and navigates increasing organizational complexity, the company is evolving its People function from a traditional support model to an enterprise-level strategic partner.

Melis del Rey, CEO of Supergoop!, commented,

“As Supergoop! enters a new phase of scale, we need an enterprise-level people leader who can help us build the organization for where we are going, not just where we have been. Creating our first Chief Human Resources Officer role reflects our belief that talent and culture are true competitive advantages. Alana brings deep experience building high-performing organizations, shaping leadership teams, and guiding transformation in times of growth and change.”

Kwarta joins the company with over two decades of experience shaping people and culture strategies at global organizations, including L’Oréal and Chanel.

At Supergoop!, Kwarta will lead the company’s people and culture agenda with a focus on organizational design, talent planning, and enterprise change leadership. She will also help establish stronger company-wide mechanisms, reinforcing a high-performance culture that can scale with the business.

Most recently, she served as Senior Vice President of Human Resources for the L’Oréal USA Dermatological Beauty Division, overseeing the people strategy for CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and skinbetter science.

In that role, she guided the division through a period of accelerated growth and organizational transformation while strengthening leadership pipelines and the infrastructure needed to support high-performing teams at scale.